From ICE to Intelligence: How Our New AI Smart Search Is Redefining Shopping at FridayStyle
From ICE to Intelligence - Smarter Shopping Starts at Friday
Innovation is in Our DNA
At FridayStyle, we don't just sell accessories — we rethink how you shop for them. Earlier this year, our in-house innovation team, Friday AI Labs, launched a game-changing retail experiment: the ICE Shopping Experience on our iPhone cases collection page.
❄️ What Is the ICE Shopping Experience?
ICE stands for:
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Immersive
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Commerce
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Experience
It was our first attempt at transforming passive online shopping into an immersive, scroll-free experience, especially tailored for mobile shoppers. With dynamic product loading, personalized filters, and a beautifully minimalist UI, the ICE experience helped users find the perfect iPhone case without decision fatigue.
The result?
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📈 Time-on-page increased by 48%
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🛒 Conversion rates rose by 31%
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❤️ 3x more engagement from mobile users
ICE showed us what’s possible when tech meets taste.
🚀 Friday AI Labs: Building the Future of E-Commerce
The ICE rollout was just the beginning. Our team at Friday AI Labs — a small, fast-moving group of designers, engineers, and data scientists — is now focused on pushing the boundaries of e-commerce even further.
Their mission?
"Make shopping as intuitive as conversation."
With that, we’re proud to introduce our next big leap:
🔍 Introducing Our All-New Smart Search Experience
We know your time is valuable. Browsing for straps, bands, or cases shouldn’t feel like finding a needle in a haystack. So, we built a blazing-fast, intelligent search feature that makes shopping faster, smarter, and actually fun.
Whether you're searching for a “brown leather strap for Apple Watch Series 10” or a “46mm silicone band in blue”, our search understands what you mean — and delivers it instantly.
🧠 What Makes Our Smart Search Smarter?
| Feature | Benefit |
|---|---|
| Real-Time Suggestions | See best matches as you type |
| Synonym & Intent Matching | Understands “strap” = “band”, “case” = “cover” |
| Series-Aware Logic | Searches Apple Watch accessories by model (e.g., Series 3–Ultra) |
| Speed Optimized for Mobile | Instant results without refreshing the page |
| Visual Search Preview | Product images shown right in the search dropdown |
💡 Why This Matters to You
We built this search upgrade to:
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Reduce friction in the shopping journey
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Increase discoverability of hidden gems in our collection
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Help you go from “I want...” to “I got it” — in under 10 seconds
No more endless scrolling, no more bouncing between tabs. Just type what you want, and find it.
🧭 How to Use the New Search (User Guide)
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Click the search icon on any page.
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Type your query (e.g., “leather strap 46mm”).
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Preview results with images and prices.
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Tap your favorite product and buy or save.
⚡ It’s that simple.
🛍️ Search Use Cases: Try These Queries Now
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“Apple Watch Ultra strap magnetic”
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“leather strap for Series 9”
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“black silicone sports band 42mm”
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“gift for Apple Watch users”
🧲 Want matching products? Just type “charging dock” or “case for Apple Watch” — and you’ll see instant, curated results.
🔧 Built with AI, for Real Shoppers
Behind the scenes, our system uses:
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🔍 AI-enhanced search indexing
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📊 Live product data sync
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💬 Language model intent parsing
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📱 Mobile-first search UX
FridayStyle is one of the first lifestyle brands in India to combine AI, design, and real e-commerce utility like this — and we’re just getting started.
🔁 What’s Next at Friday AI Labs?
We're already working on:
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🎯 Predictive personalization based on your search + cart history
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🎙️ Voice-based shopping assistants
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🧠 AI-powered gifting suggestions for special occasions
Your shopping journey will only get smoother.
✅ Try It Now – It Only Takes a Second
Head to FridayStyle.in and give the new search bar a spin. You’ll find what you love faster — and probably discover something you didn’t know you needed.
🧠 Welcome to the smarter side of shopping.